Madison R.
Digital marketing guru with a design-first mindset
- Role
- Head of Marketing and Brand at Mobb
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Madison R.
Hello!I\'m a digital marketing switchblade with a unique background in B2B SaaS and proven success scaling series A startups to unicorns. I have 10+ years of experience crafting GTM strategies, executing demand generation efforts, and being the driving force behind brands with 90% or higher total pipeline resulting from marketing-generated inbound efforts. My story begins with SEO. After working hands-on with the founder of a top national SEO agency, and learning everything there is to know about building websites & content optimized for driving traffic & boosting sales — I expanded into SEM & digital growth strategy. Since then, I\'ve managed full-funnel digital marketing programs throughout their entire lifecycle — competitive research, planning & budgeting, product positioning, brand development, dynamic web optimization, multivariate testing, demand gen & ABM, sales/marketing alignment, content development (whitepapers, factsheets, infographics, blogs, podcasts, youtube videos, etc.), ad design, promotion, email nurture sequences, paid social & PPC campaigns, in-person and online events to name a few. If it involves digital, it\'s within my wheelhouse.I am a creative, passionate, fast-paced marketing machine. I geek out on market research, beautifully crafted campaigns, and I have a serious sweet spot for compelling ad creative and design that boosts ROI.If you\'d like to chat about accelerating your growth, bridging a market gap, or swap playlists and unreleased mixes — slide into my DMs!
Experience
Head of Marketing and Brand
Dec 2023 — Present
Education
Arizona State University
Bachelor of Applied Science (B.A.Sc.), Marketing & Digital Media
2014 — 2017
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