Madison Pearce
Product Manager, Whisky @LCBO
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WORK HISTORY
Product Manager, Whisky @LCBO
Toronto, ON, CA
Spearheaded the end-to-end strategy for the whisky portfolio, enhancing assortment planning and pricing strategies. • Collaborated with marketing, eCommerce, and retail teams to drive thematic campaigns, increasing product visibility. • Cultivated strong vendor relationships across domestic and international suppliers, resulting in improved supply chain efficiency.
EDUCATION
Antwerp Management School
Master of Science - MS, Strategic Marketing
Fordham Gabelli School of Business
Master of Science - MS, Marketing Intelligence (MSMI)
Lang School of Business and Economics - University of Guelph
Bachelor of Commerce - BCom, Marketing/Marketing Management, General
SKILLS
ABOUT MADISON PEARCE
I’m a Product Manager and Buyer with 5+ years of experience building data-driven product strategies, leading cross-functional initiatives, and driving category growth across some of Canada’s most iconic retail environments.At the LCBO, I currently manage the whisky portfolio, leading assortment planning, pricing, promotional strategy, and vendor relationships. I’ve also managed Ready-to-Drink (RTD) beverages and Italian Wines, developing tailored go-to-market plans and collaborating closely with suppliers, marketing, e-commerce, and retail teams. My approach blends deep consumer insights with strategic foresight to deliver programs that resonate with customers and drive business impact.Earlier in my career, I served as Acting Product Manager at Loblaw, supporting strategic initiatives across multiple private-label brands and contributing to cross-functional planning and execution.I hold a Master of Science in Marketing Intelligence from Fordham University and a Master’s in Strategic Marketing from Antwerp Management School. I’m passionate about using both analytics and creativity to unlock innovation and bring thoughtful products to life.Outside of work, I’m energized by culture, health, and fitness, and I’m always looking for new ways to grow; both personally and professionally.Always open to conversations around product strategy, consumer insights, retail innovation, or connecting with others passionate about building better customer experiences.
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