Madison Smith
Manager | Digital Category Optimization | Retail Strategy & E-Commerce Expert at Lowe’s
- Role
- Manager - Digital Category Optimization at Lowe's Companies, Inc.
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Madison Smith
As a Manager of Digital Category Optimization at Lowe’s, I lead a talented team of analysts driving strategy and performance across multiple core categories on Lowes.com. I’m passionate about transforming data into actionable insights that fuel growth, optimize the online customer experience, and strengthen our digital merchandising strategy.With over 9 years of experience in retail analytics, trend analysis, and assortment planning, I’ve built my career at the intersection of creativity and data-driven decision making. My background in Fashion Merchandising from LIM College, combined with hands-on experience in large-scale retail environments, allows me to balance strategic vision with analytical precision.I thrive on collaboration—partnering across cross-functional teams to uncover opportunities, streamline processes, and deliver meaningful results in a dynamic e-commerce landscape.Core strengths: Team Leadership | Digital Category Strategy | Retail Analytics | Trend & Market Analysis | Cross-Functional Collaboration | Project ManagementLet’s connect if you’re passionate about innovation in retail, team development, or exploring how data can power smarter commerce.
Experience
Manager - Digital Category Optimization
Aug 2025 — Present · Charlotte, NC, US
Education
LIM College
BBA, Fashion Merchandising
2009 — 2013
Skills
- Conversational Spanish
- Excel
- Illustrator
- Visual Merchandising
- Merchandising
- Fashion
- Styling
- Apparel
- Trend Analysis
- Retail Sales
- Trend
- Store Management
- Loss Prevention
- Retail
- Tumblr
- Window Displays
- Cashiering
- Marketing
- Trend Forecasting
- Merchandise Planning
- Sales
- Microsoft Office
- Powerpoint
- Social Media
- Social Networking
- Customer Service
- Microsoft Word
- Time Management
- Social Media Marketing
- Event Planning
- Photoshop
- Public Relations
- Microsoft Excel
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