Madison Laroche
Senior Vice President @Bcw Global
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WORK HISTORY
Senior Vice President @Bcw Global
Austin, TX, US
EDUCATION
The University of Texas at Austin
BS, Public Relations
The University of Texas at Austin
Bachelor of Science (B.S.), Public Relations
ABOUT MADISON LAROCHE
I am a senior vice president in the Consumer & Brand practice at Burson in Austin, Texas, specializing in integrated communications for consumer brands. I have more than 16 years of experience in a wide variety of client industries, including food & beverage, CPG, consumer products and more. I am a versatile marketing and PR practitioner with strong instincts and expertise in traditional and digital PR. In my work at Burson (formerly BCW and Cohn & Wolfe), I manage the ideation and execution of countless client campaigns, with specific experience in consumer media storytelling, experiential events, philanthropic campaign management, influencer engagement, business media engagement, local/regional franchisee support, broadcast news coordination, digital/social media strategy, content creation, research and reporting.
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