Madison Ives
Director of Client Success @Weldwood Marketing
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WORK HISTORY
Director of Client Success @Weldwood Marketing
Lead cross-functional teams across Product, Creative, SEO, Web, and Client Success, improving operational workflows, delivery processes, and multi-channel strategy execution.•Built and implemented a white-labeled CRM with automated pipelines, lifecycle workflows, and communication triggers that improved efficiency and eliminated manual work.•Designed KPI dashboards and reporting structures that improved visibility into performance, customer behavior, and revenue trends.•Partner with teams to translate customer pain points into strategic, operational, or technical solutions that improve both client results and internal efficiency.•Strengthen onboarding, retention, and client experience by optimizing templates, processes, communication flows, and cross-team visibility.•Acted as a strategic partner for key clients, delivering tailored solutions aligned with their business goals to foster long-term success.
EDUCATION
Purdue University
Bachelor of Science, Hospitality and Tourism Management
Wake Forest University
Master's degree, Digital Marketing
SKILLS
ABOUT MADISON IVES
Dynamic leader with a Master’s in Digital Marketing from Wake Forest University. Currently serving as the Director of Client Success at Weldwood Marketing, where I lead strategy and execution across multiple teams and platforms, including Meta Ads, Google Ads, SEO, website design, email marketing and organic social media. With a strong foundation in performance marketing, client relationships, and process optimization, I’m passionate about helping businesses grow through smart, scalable digital solutions.
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