Madison Guinn

About Madison Guinn

Innovative and driven communications professional with extensive experience in website development, content creation, digital marketing, social media management and public relations in the private and public sector. Passionate about developing meaningful communications strategies that cultivate positive community engagement and contribute to organizational success. Strengthening media relations and enhancing outreach efforts across multiple news outlets and media platforms. Adept in planning, developing and implementing large-scale programs, special events, public awareness campaigns and strategic initiatives. Skilled writer who enjoys composing, editing and producing compelling and effective communication materials, including press releases, speeches, annual reports, website content, newsletters and crisis communications. Specialties: Copy writing/editing, project management, government relations, event planning, media relations, website management, newsletters, email marketing, community outreach, public speaking, crisis communications.

Experience

1. Communications Coordinator

   Village Center Community Development District

   Sep 2021 — Present · The Villages, FL, US

   Responsible for all District communications including management of digital media, website content, public engagement tools, special events, educational programs and key publications including newsletters, email notifications, press releases, news articles and annual reports.• Coordinating with leadership across departments to advise and develop public relations and marketing strategies to effectively promote programs, events and valuable information.• Serves as the direct liaison between the organization and external stakeholders, fostering strong partnerships and media relations to promote consistent, effective messaging. • Leading large-scale projects and coordinating collaboration from departments and contributors to deliver timely and effective results. • Collaborating with key media outlets and news media networks to secure photo, video, news, radio and other media coverage of programs, news and events.• Created, developed and launched a redesigned and improved Annual Report to showcase yearly achievements, department highlights and key statistics in an engaging and dynamic publication. • Successfully planned 15+ large-scale community events attended by thousands of residents.• Attending monthly speaking engagements to deliver educational presentations and promote District programs and services to 200+ residents each month.• Managing crisis communications in times of severe weather, hurricanes and tropical storms to provide crucial information to the public around the clock.• Increased email notification subscribers by over 65% and website traffic by over 78% in 2 years.• Developing and producing standard communications plans, social media policies, branding guides and editorial calendars to promote successful communication and ensure consistency.• Collaborating with marketing to create promotional flyers, ads, educational handouts and more.

Education

• Florida State University

  Bachelor of Science - BS, Political Science and Government

  2015 — 2019