Madison Ervin

Sr Marketing Manager i B2b @IDIQ

Temecula, CA, US

IDIQ® empowers millions to take control of their financial future. A leading U.S. financial intelligence company (Inc. honoree), we provide award-winning credit information, education, and protection through trusted brands like IdentityIQ®, MyScoreIQ® and Credit & Debt®, all backed by 100% U.S. support.Marketing Strategy & Execution: • Led development and execution of marketing strategies for mobile app launch and brand initiatives, resulting in successful Money Sensei app launch. • Defined target audiences, brand guidelines, and go-to-market strategies, securing buy-in from key stakeholders. • Increased brand awareness and generated leads through thought leadership content, social media engagement, and strategic campaigns.Content Creation & Management: • Crafted compelling content across diverse media (email, website copy, blog posts, ads, presentations, and video scripts) to engage and educate target audiences. • Collaborated with multiple teams and stakeholders to create unified messaging and use cases that resonated with various audiences. • Empowered sales teams with powerful brand awareness assets (presentations, case studies, white papers) to effectively engage target audiences.Lead Generation & Optimization: • Optimized lead monetization through partner collaboration, revenue reporting, nurturing campaigns, and Zoho CRM migration. • Developed and managed impactful marketing materials for co-hosted webinars, tradeshows, and leadership meetings, resulting in optimized brand impact. • Orchestrated successful tradeshow participation by organizing teams, managing lead generation, and providing printed/digital materials.

National University

Master of Business Administration - MBA, Digital Marketing

California State University San Marcos

Bachelor of Science Degree in Business Administration, Marketing