Madison Ervin
B2B Marketing Leader | Turning Data into Stories, and Stories into Results
- Role
- Sr Marketing Manager i B2b at IDIQ
- Location
- Winchester, CA, US
- LinkedIn followers
- 500 followers
About Madison Ervin
I\'m a B2B marketer with 10+ years helping companies explain what they do in a way that…
Experience
Sr Marketing Manager i B2b
Nov 2022 — Present · Temecula, CA, US
IDIQ® empowers millions to take control of their financial future. A leading U.S. financial intelligence company (Inc. honoree), we provide award-winning credit information, education, and protection through trusted brands like IdentityIQ®, MyScoreIQ® and Credit & Debt®, all backed by 100% U.S. support.Marketing Strategy & Execution: • Led development and execution of marketing strategies for mobile app launch and brand initiatives, resulting in successful Money Sensei app launch. • Defined target audiences, brand guidelines, and go-to-market strategies, securing buy-in from key stakeholders. • Increased brand awareness and generated leads through thought leadership content, social media engagement, and strategic campaigns.Content Creation & Management: • Crafted compelling content across diverse media (email, website copy, blog posts, ads, presentations, and video scripts) to engage and educate target audiences. • Collaborated with multiple teams and stakeholders to create unified messaging and use cases that resonated with various audiences. • Empowered sales teams with powerful brand awareness assets (presentations, case studies, white papers) to effectively engage target audiences.Lead Generation & Optimization: • Optimized lead monetization through partner collaboration, revenue reporting, nurturing campaigns, and Zoho CRM migration. • Developed and managed impactful marketing materials for co-hosted webinars, tradeshows, and leadership meetings, resulting in optimized brand impact. • Orchestrated successful tradeshow participation by organizing teams, managing lead generation, and providing printed/digital materials.
Education
National University
Master of Business Administration - MBA, Digital Marketing
2019 — 2020
California State University San Marcos
Bachelor of Science Degree in Business Administration, Marketing
2012 — 2016
Skills
- Communication
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Office
- Sales
- Restaurant Management
- Microsoft Word
- Crushin' IT!
- Leadership
- Public Speaking
- Restaurants
- Microsoft Powerpoint
- Social Media
- Teamwork
- Marketing
- Event Planning
- Time Management
- Food & Beverage
- Customer Service
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.