Madison Cummins

About Madison Cummins

As Director of Communications at iF, A Foundation for Radical Possibility, I lead communications strategy to strengthen the foundation’s public voice and institutional positioning. I partner closely with executive leadership to shape messaging, guide narrative strategy, and advance work focused on advancing racial justice across the Washington, D.C. region.My work sits at the intersection of storytelling, media, and organizational strategy. I oversee and execute integrated communications across media relations, brand, digital platforms, and narrative campaigns, and have led high-visibility projects. My background spans public affairs, digital media, PR, and writing, with bylines in Teen Vogue, The Root, TIME, and Essence. I’m passionate about helping mission-driven organizations communicate with clarity and impact.

Experience

1. Director of Communications

   If, A Foundation For Radical Possibility

   Jan 2024 — Present · Washington, DC, US

   Steward the public voice of the foundation and its narrative work, directing integrated marketing and PR strategy for the feature-length film Diminished Returns: The Black Wealth Gap in Washington, D.C, resulting in a 10-month run of earned media, community engagement, and critical acclaim.Shape a consistent, values-aligned brand voice across social media platforms, proactively managing content strategy and execution to grow Instagram and LinkedIn following by 50% year over year and launch the organization’s presence on Bluesky.Design and execute digital marketing and email campaigns that strengthen audience relationships and recruitment into the foundation’s ecosystem, launching a newsletter program that achieved a 30–50% open rate and ~20% click-through rate.Use marketing data and audience insights to refine strategy, improving website SEO, tracking engagement trends, and iterating content and campaigns based on what resonates and why.

Education

• Booker T Washington High School for the Performing and Visual Arts

  Piano Performance, Jazz Vocals

• University of Melbourne

  GW Semester Exchange

• The George Washington University

  Bachelor’s Degree