Madison Broome
Media Director at Good Apple
- Role
- Media Director at Good Apple
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Madison Broome
Data-driven Media Director with extensive experience in the healthcare industry, specializing in developing and executing integrated media strategies that drive brand awareness, engagement and offline business impact. Expertise in translating strategic imperatives into impactful digital activation plans across DTC & HCP media. Leverages data and analytics to optimize campaign performance, maximize ROI, and inform strategic decision-making.
Experience
Media Director
Sep 2024 — Present · New York, NY, US
Leads team through development and execution of integrated media strategies for healthcare clients across rare disease & large category conditions- Translates strategic imperatives into impactful digital activation plans to drive optimal business outcomes - Collaborates with clients to define KPIs and establish reporting frameworks, ensuring data-driven insights inform strategic decision-making- Historic experience across rare disease, large category conditions, DTC & HCP media, DSA/DSE & launch brands
Education
University of Pittsburgh
Bachelor’s Degree, Marketing
2012 — 2016
Skills
- Advertising
- Social Media
- Microsoft Office
- Event Planning
- Writing
- Teamwork
- Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Management
- Research
- Invoicing
- Time Management
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