Madison McDonough

About Madison McDonough

I am a current junior at the Haslam College of Business at the University of Tennessee, Knoxvillem, majoring in Business Analytics with a concentration in International Business. I have a strong passion for data analytics, digital marketing, finance, and global business strategy. I have gained hands-on experience in digital marketing through a previous internship, where I developed content strategies and managed social media platforms to enhance brand engagement. Next year, I will serve as the Vice President of Digital Marketing for AMA, leading a team to manage social media stratefy and branding efforts. Additionally, my interest in finance has driven me to wexplore data-driven decision-making and financial analysis. My time studying abroad in Seville, Spain, has strengthened my adaptability, cross-cultural communication skills, and global business perspective. I am proficient in Microsoft Excel, Meta Business Suite, R, social media management tools, Mailchimp, and various analytical tools. Through my experiences, I have developed strong analytical, problem-solving, and strategic thinking skills thta I aim to apply in a business analytics and financial concentrated role.

Experience

1. Vice President of Digital Marketing

   American Marketing Association

   Mar 2025 — Present · Knoxville, TN, US

   Led a team of three to manage the organization’s social media presence, branding, and marketing initiatives- Developed platform-specific social media strategies for Instagram, LinkedIn, and TikTok to enhance engagement and reach- Designed and updated marketing collateral for students and corporate partners to maintain a strong brand image- Analyzed social media metrics to refine content strategies and improve audience engagement.

Education

• Universidad Pablo de Olavide

  Bachelor's degree, International Business

• University of Tennessee, Knoxville

  Bachelor of Business Administration - BBA, Business Analytics

• Ursuline Academy

  GED

  2018