Madison Behm

About Madison Behm

Madison Behm is a savvy storyteller that is skilled in both the strategy and execution expertise that it takes to bring complex campaigns to life, whether that is securing top-tier media placements or planning an event that enamors both media and community influencers.Currently, she is a Brand Communications Manager at GoTo Foods, supporting Cinnabon, Carvel and Schlotzsky\'s. She began this role in December 2024, after two years as the Brand PR Manager for Cinnabon and Carvel. Before that, she served as an Account Supervisor at Burson, the world\'s third-largest integrated communications firm. In this role, Madison worked for brands across a variety of sectors including food and beverage, travel/tourism and financial services in key areas such as media relations, thought leadership, brand management and strategic planning. She built strong relationships with clients and served as a trusted strategic counselor and advisor. Madison began at Burson-Marsteller (now Burson) as an intern and kicked off her career by winning the intern pitch project judged by a panel that included the legendary Harold Burson himself. Over the next four years, she accelerated to an Account Supervisor, leading teammates and Fortune 500 clients along the way. Prior to joining Burson, Madison interned for The Coca-Cola Company in their Global Marketing department, where she helped connect marketers around the world on their internal knowledge and news site. She has also worked for organizations such as The Agency at UF, where she served as the account lead for the Experiencias Xcaret account, a group of ecotourism theme parks in Cancun, Mexico. In this role, Madison led US media relations and traveled to the various theme parks while coordinating press trips with media and key stakeholders.Madison is a Florida native, now living in Atlanta, and a graduate of the University of Florida. In her free time, she enjoys travel, reading and spending time with loved ones. She has also enjoyed volunteering with DECA, an organization preparing emerging leaders and entrepreneurs in high schools and colleges around the globe, as a judge for their international and state competitions.

Experience

1. Manager, Brand Communications

   GoTo Foods

   Dec 2024 — Present · Atlanta, GA, US

Education

• University of Florida

  Bachelor of Science in Public Relations

  2014 — 2018

• International Study Abroad and Enrichment Trips

  John V. Lombardi Scholar

  2014 — 2018

Skills

• Project Management
• Food & Beverage
• Spss
• Customer Service
• Writing
• Communication
• Google Analytics
• Travel & Tourism
• Social Media
• Event Planning
• Public Relations
• Media Relations
• Leadership
• Public Speaking
• Ap Style
• Meltwater
• Press Releases
• Cision