Madison Allen

About Madison Allen

Seasoned junior seller with a background in marketing, activation, & new business…

Experience

1. Director of Partnership Activation & Hospitality

   Florida Panthers

   Jul 2025 — Present

   Activation & Account Management• Directly managed 18+ partner accounts totaling $8M+ in annual revenue• Led end-to-end partner signage execution across broadcast-visible, in-arena digital, web, and mobile app platformsMarquee Partner Highlights:Amerant Bank• Drove 233% revenue growth (Year 1) and 167% growth (Year 2)• Led execution of arena naming rights signage (hard and digital) for Amerant Bank Arena• Created and launched Saves for Vets, generating $220K+ for military non-profitsLaCroix• Achieved 568% revenue growth• Launched the home jersey patch across team and retail, exceeding impression and media value goals by 80% during the regular season• Oversaw entitlement and branding of Learn to Play programming, reaching familiesDisney Cruise Line• Delivered themed in-game activations and social content supporting the launch of Disney DestinyCoors Light• Executed a ’90s Night activation submitted for the NHL Stanley Awards• Drove a 61% lift in Coors Light sales and 44% lift across Molson Coors portfolioFlorida Blue• Led Goals for Food community initiative, providing meals to South Florida familiesPartner Engagement & Experiential Marketing• Designed and executed a week-long Olympic Partner Trip to Milan, hosting 8 key stakeholders representing $13.2M+ in revenue on a $350K budget• Orchestrated multiple Florida Panthers Partnership Summits, managing annual budgets ranging from $100K–$250K• Managed $1.3M+ in hospitality spend over two years, executing 30+ partner engagementsPeople Leadership• Managed 2 full-time Partnership Activation Account Managers overseeing $5M across 34 partners• Supervised and mentored 2 graduate-level interns per fiscal year, training them in data-driven insights using Nielsen

Education

• Wilbur O. and Ann Powers College of Business at Clemson University

  Marketing Major, Sports Communications Minor

  2014 — 2018

• University of South Florida

  Graduate Program - Vinik Sports and Entertainment Management Program (MBA / M.S.), Sports Business

  2018 — 2020

Skills

• Customer Service
• Research
• Marketing
• Microsoft Excel
• Powerpoint
• Teamwork
• Leadership
• Photoshop
• Time Management
• Event Planning
• Social Media
• Public Speaking
• Adobe Photoshop
• Microsoft Word
• Social Networking
• Facebook
• Event Management
• Microsoft Office