Madison Myers
Digital Content Coordinator @American Eagle Outfitters Inc.
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WORK HISTORY
Digital Content Coordinator @American Eagle Outfitters Inc.
Pittsburgh, PA, US
Build, preview, self validate, and schedule for publish all assets across multiple environments/devices/platforms in the current Content Management System multiple times a week to multiple sites.• Act as a key player on the working team for content as it pertains to the content strategy project initiative and content life cycle process improvement.• Manage web content by configuring links, text, images, schemes, templates, margins and more following the tool’s automated workflow and multilayered asset composition.• Coordinate and manage builds against multiple content publishes with overlapping timelines and requirements.• Partner with Site Merchandising team to establish benchmarks & goals to maximize engagement and drive click-through/conversion.• Partner with Experience Manager (XM) partners on content placement needs and align deployment schedules.• Collaborate with design teams based off of handoffs for each site, page, and touchpoint from various templates and requirement levels to support the build.• Responsible for scheduling and partnering appropriate teams to review and validate the upcoming webset changes in a preview environment for the desktop, mobile and app experience, reassuring the quality assurance of content before publishing live to the site.• Highly organized and able to determine personal timelines based on priorities on any given day or week.• Contribute to the CMS tool related enhancement project launches including interactive demos and sessions while working alongside with technical CMS Engineers, UI Engineers, and Product Manager.• Ability and willingness to problem solve and triage through cross functional partners such as Designers, UI Engineers, and Technical Partners.• Ability to monitor early morning deployment callouts and triage the site on behalf of the Content team if required, which typically occurs after work hours on the weekends and/or holidays.
EDUCATION
Indiana University of Pennsylvania
Bachelor's degree, Business, Management, Marketing, and Related Support Services
Plum Senior High School
High School Diploma
ABOUT MADISON MYERS
Hi! As an Email & Mobile Marketing Coordinator for AMERICAN EAGLE OUTFITTERS INC, I am responsible for managing and executing email/mobile marketing campaigns to engage and retain customers. In addition to building dynamic campaigns with relevant and personalized content, I also monitor and analyze key performance metrics such as open rates, click-through rates, and conversion rates. Optimizing campaign performance, driving maximum engagement and researching industry trends related to email and mobile marketing are some of the key responsibilities that I execute within my role to maintain overall compliance and drive innovation.
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