Madison Wong

Digital Marketer @SKYPAD

New York, NY, US

Drove go-to-market execution for multi-tiered platform launch across paid/organic SEO, PPC social ads, organic social media (LinkedIn, Facebook, Instagram), email, and in-app pop-ups, leading client communications rollout and enabling seamless adoption across enterprise accounts.Leveraged AI to design and launch a customizable chatbot avatar, strengthening brand identity and improving customer engagement on the self-service platform.Built a new customer journey analytics framework, giving product and leadership teams actionable insights while eliminating $50K+/month in agency costs.Directed company-wide website migration, shaping messaging, design, and structure to increase visibility and reinforce product positioning.Created and managed cross-channel campaigns (social, search, email, in-app) that generated 20%+ YoY growth in sales leads and expanded brand presence.Built and optimized a social media presence by designing content, developing captions, and establishing a posting strategy—resulting in a 400+ follower increase on LinkedIn within 9 months.

Case Western Reserve University

Bachelor's degree