Madison Wong

About Madison Wong

Product marketer with experience driving go-to-market strategy, product launches, and…

Experience

1. Digital Marketer

   SKYPAD

   Oct 2023 — Present · New York, NY, US

   Drove go-to-market execution for multi-tiered platform launch across paid/organic SEO, PPC social ads, organic social media (LinkedIn, Facebook, Instagram), email, and in-app pop-ups, leading client communications rollout and enabling seamless adoption across enterprise accounts.Leveraged AI to design and launch a customizable chatbot avatar, strengthening brand identity and improving customer engagement on the self-service platform.Built a new customer journey analytics framework, giving product and leadership teams actionable insights while eliminating $50K+/month in agency costs.Directed company-wide website migration, shaping messaging, design, and structure to increase visibility and reinforce product positioning.Created and managed cross-channel campaigns (social, search, email, in-app) that generated 20%+ YoY growth in sales leads and expanded brand presence.Built and optimized a social media presence by designing content, developing captions, and establishing a posting strategy—resulting in a 400+ follower increase on LinkedIn within 9 months.

Education

• Case Western Reserve University

  Bachelor's degree

  2016 — 2020

Skills

• Editing
• Microsoft Word
• Digital Photography
• Leadership
• Google Docs
• Teaching
• Google Groups
• Event Planning
• Online Research
• Entrepreneurship
• Google Forms
• Community Outreach
• Event Management
• Social Media
• Group Presentations
• Public Speaking
• Google Calendar
• Microsoft Powerpoint
• Photography
• Autocad
• Adobe Photoshop
• Windows
• Marketing
• Project Management
• Solidworks
• Matlab
• Google Search
• Team Management
• Essays
• Microsoft Office
• Machining
• Presentation Skills
• Google Apps
• Coreldraw
• Research
• Google Chrome
• Google Maps
• Presentations
• Microsoft Excel