Madison Simmons

About Madison Simmons

Hi, I’m Madison! If there’s one thing I’ve always loved, it’s finding creative ways to tell a story, whether through design, social media, or marketing strategy. With a background in advertising and digital marketing, I specialize in helping brands grow their presence online by building awareness, creating engaging content, and developing strategies that turn followers into loyal customers. From social media management to digital advertising and content creation, I focus on crafting marketing that feels intentional and actually connects with the right audience. I’ve worked on everything from integrated marketing campaigns to social media branding, always with the goal of making marketing feel less overwhelming and more impactful for businesses. Whether I’m refining a brand’s voice, designing visuals, or creating content that resonates, I love bringing creativity and strategy together to help brands stand out. Beyond marketing, I’m passionate about all things creative, whether that’s designing, baking, or curating cozy spaces that bring a little extra joy to the everyday. Let’s connect! I’d love to chat! Key Skills Social Media Strategy | Content Creation | Brand Awareness | Digital Advertising | Copywriting | Community Engagement | Integrated Marketing

Experience

1. Marketing Specialist and Sales Support

   Abis, Inc

   Feb 2025 — Present · Houston, TX, US

   Working in a Marketing Specialist and Sales Support role, I\'ve led brand strategy, content development, and digital marketing initiatives for ABIS, the developer of Adjutant ERP software built specifically for the metal manufacturing industry. Managed the company’s full marketing lifecycle, from website management and sales collateral to trade show execution, social media, and multimedia storytelling.Key Responsibilities- Reworked the ABIS website in WordPress, improving plugin structure, custom code, and overall site organization to support SEO and scalable content growth- Directed blog and web content development using the Enfold Avia Layout Builder, maintaining a clear, technically accurate voice tailored to ERP users- Created marketing collateral—including brochures, trade show materials, and digital assets—using Adobe Illustrator, InDesign, Photoshop, and Canva- Planned and produced digital campaigns across LinkedIn, Facebook, and Instagram to increase Adjutant ERP visibility and support inbound lead generation- Filmed, edited, and produced short-form video content around ABIS’s annual UserGroup event; created a multi-platform media plan to maximize reach and engagement across social channels- Managed all creative assets and messaging for METALCON and FABTECH trade shows, including branded giveaways, booth visuals, demo screens, and email campaigns- Developed SEO-driven messaging for Adjutant ERP’s key differentiators (real-time inventory control, barcode traceability, production scheduling, and automation)- Partnered with internal teams to distill complex ERP functionality into accessible, benefit-focused messaging for industrial decision-makers.

Education

• Texas Tech University

  Bachelor of Arts

  2023