Madison Shepherd

About Madison Shepherd

Hi, I’m Madison, Marketing Manager at GoGather, where I run digital marketing and content…

Experience

1. Marketing Specialist

   Gogather Corporate Events

   Jan 2024 — Present · San Diego, CA, US

   Manage digital marketing efforts for a corporate event management agency, including:• Produce written and multimedia content for website, including SEO-optimized articles, infographics, and more (Ahrefs, Surfer)• Manage social media content across Instagram, Facebook, LinkedIn, and YouTube, including videos, podcasts, photos, and captions• Create and send out biweekly emails and targeted drip campaigns to new clients and prospects• Led the execution of integrated marketing initiatives, including developing targeted messaging and ad design• Work cross-functionally with project management team to produce event-specific content and case studies• Develop content for subject matter experts to share with their LinkedIn audience to boost brand visibilityResults:• Increased organic traffic to website by 856% in the first year• Created +100 SEO-optimized articles in 1 year to drive organic traffic to website resulting in an 676% increase in blog views• Increased organic social media engagement by over 500% in the first year, followers by 83%, and impressions by 1,600%• Increased ranking of keywords in positions 1-3 by over 1,200%• Improved email performance, achieving a 53% average increase in open rates and a 33% boost in click-through rates• Created trackable dashboards for digital marketing KPIs• Developed content for full-funnel customer journeys, from SEO-optimized articles to social media videos to targeted email content• Increased pipeline produced by SEO-optimized blog content by over 200%(Paid vs. Organic / Direct)Additional Responsibilities: • Support the sales process with preparation of proposals and communications• Qualify and manage discovery sales meetings with inbound leads• Present strategy, growth initiatives, and results to leadership monthly• Collaborate on affiliate program initiatives and manage marketing partnerships with hotels and event partners• Provide on-site event management support during conferences and expos

Education

• California Polytechnic State University-San Luis Obispo

  Master's of Business Administration- MBA, Business Analytics Certification

• Cal Poly Orfalea College of Business

  Bachelor of Science, Business Administration, Marketing Management Concentration, Psychology Minor