Madison Potteiger

About Madison Potteiger

As a passionate Social Media Marketing Specialist at Party Mosaic, I manage all social media accounts, utilizing a strategic content calendar to ensure consistent engagement. I craft diverse and creative content tailored to each platform and develop effective email marketing campaigns. Additionally, I write engaging, SEO-optimized blog posts that resonate with our target audience, driving traffic to our website and boosting brand awareness. I also manage website galleries directly within the site’s backend, optimizing them for search engines to enhance user engagement and visibility.My academic background has provided me with a strong foundation in business marketing principles, including campaign development, market research and strategic planning. My internship experience at Party Mosaic, as a social media marketing intern, has furthered my interest in using various platforms to increase effective communication with consumers.On campus, I was a member of Alpha Xi Delta and Lambda Pi Eta, the National Communication Association’s official honor society. As a member of Alpha Xi Delta, I held two executive positions that have bolstered my leadership, communication and organizational skills. As Chapter Life Vice President, I was responsible for effectively implementing the risk management program and educating the chapter on health and safety policies and procedures. As Communication Vice President, I managed all social media platforms, communicated a positive chapter image to external stakeholders and led the chapter in producing content that aligned with Alpha Xi Delta branding. I am always looking for new ways to expand my creativity and develop new skills that will allow myself to prosper in the marketing communication field!

Experience

1. Marketing Coordinator

   Cyberfox

   Mar 2025 — Present · Tampa, FL, US

Education

• Slippery Rock University

  Bachelor of Science (B.S.), Communication: Integrated Marketing, Minor in Business Administration