Madison Pflaster

About Madison Pflaster

A highly motivated and goal-orientated graduate student from Syracuse University with a Bachelor of Science degree, specializing in communications and management studies. Enthusiastic about all things within the entertainment and fashion industry, with work experience in marketing and public relations. Determined and willing to learn quickly and thrive in a fast-paced multitasking environment.

Experience

1. Media Planning Supervisor

   Essencemediacom

   Nov 2022 — Present · New York, NY, US

   Account: NBCUniversal - UTE: Peacock, NBC, Bravo- Develop and present integrated paid media strategies for NBC, Bravo & Peacock campaigns ($750K to $20M), leveraging upper-funnel channels (Linear, OTT/CTV, Audio, Digital, Social, OOH, Print) to drive awareness and tune-in; marquee campaigns include Wicked and The Real Housewives Franchise- Spearhead media strategy for NBC & Peacock’s FYC campaigns, boosting voter awareness and contributing to a 280% increase in award nominations from 2023 to 2025 for key titles including The Traitors and Poker Face- Lead cross-functional collaboration with internal and external teams (Investment, Project Management, Analytics) to ensure seamless execution of media campaigns, optimizations, and reporting to align with client objectives- Steer end-to-end RFP process, including translating client briefs, evaluating proposals, negotiating partner deals for best value, and recommending strategic partner mixes aligned with campaign KPIs- Manage and mentor two direct reports, guiding their development through the media planning process to support professional growth

Education

• Syracuse University

  Bachelor of Science (B.S.), Communication and Rhetorical Studies major with a Management Studies minor

  2014 — 2018

Skills

• Customer Service
• Microsoft Word
• Fashion Gps
• Public Relations
• Microsoft Excel
• Event Planning
• Social Media
• Leadership
• Public Speaking
• Facebook