Madison Peterson

About Madison Peterson

I’m a marketing leader with nearly a decade of experience in direct response and full-funnel acquisition strategy, growing from Account Executive to Account Director at Pragmatic. I’ve led major client relationships across industries—driving strategy, overseeing flawless execution, and mentoring high-performing teams. I’m passionate about data-driven decision making, creative problem-solving, and building strong partnerships that deliver measurable results. Outside of client work, I’m a mom to two and someone who loves bringing creative ideas to life.

Experience

1. Account Director

   Pragmatic

   Jul 2025 — Present

   As an Account Director, I lead the day-to-day strategy, execution, and relationship management for key clients—overseeing everything from campaign planning to financial management. I guide and mentor account teams, partner closely with creative and analytics, and ensure flawless delivery across all projects. My role centers on driving growth, strengthening client partnerships, and bringing smart, strategic marketing to life.

Education

• California State University, Long Beach

  Bachelor of Arts (B.A.), Communication, General

  2007 — 2012

Skills

• Customer Service
• Email Marketing Software
• Microsoft Office
• Sales
• Marketing
• Event Planning
• Email Strategy
• Retail
• Hospitality
• Event Management
• Marketing Communications
• Facebook
• Email Marketing
• Restaurant Management
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Email
• Public Speaking
• Microsoft Word
• New Restaurant Openings
• Email Management
• Public Relations
• Social Media
• Restaurant Marketing
• Outlook
• Merchandising
• Social Networking
• Time Management
• Html Emails