Madison Payne
Optimizely CMS & Commerce Content Specialist | UX Designer
- Role
- Ecommerce Content Specialist at Century Communities, Inc. (NYSE:CCS)
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Madison Payne
I’m a Denver-based digital content and UX specialist with 4+ years of experience…
Experience
Ecommerce Content Specialist
Century Communities, Inc. (NYSE:CCS)
May 2024 — Present
Own content management and front-end updates for CenturyCommunities.com using Optimizely CMS & Commerce, ensuring all pages meet business goals, SEO best practices, and accessibility standards- Propose and execute web experiments using Optimizely A/B and multivariate testing, leveraging analytics (GA, Clarity) to improve performance, user engagement, and increase leads- Build and launch promotional, event, and landing pages using HTML and Optimizely CMS, collaborating with Marketing to translate creative briefs into content that highlights communities, incentives, and campaign goals- Partner with developers to implement front-end enhancements, resolve bugs, and perform in-depth User Acceptance Testing (UAT) to ensure site updates meet requirements and support smooth content releases- Conduct regular site audits to maintain content accuracy, consistency, and user experience, driving increased traffic and higher conversion rates.
Education
Colorado State University
Bachelor's degree
2015 — 2019
General Assembly
User Experience Design Immersive
2023 — 2023
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