Madi McNamara

About Madi McNamara

While competing as a student-athlete at the University of Washington, I discovered my all-encompassing passion for the world of sports. After finishing graduate school at the same institution in the Intercollegiate Athletic Leadership masters program, I started work for the Seattle Sports Commission. I am excited to work for an organization that matches my personal mission: Leaving a legacy. I pride myself on my organizational skills, ability to connect with nearly everyone in a meaningful way, proactive approach to work and life, and dedication to work as a team.

Experience

1. Membership Development Manager

   Visit Seattle

   Jun 2024 — Present · Seattle, WA, US

   Responsible for recruiting and retaining new businesses through personal sales calls, industry introductions, and online membership inquiries and clearly outline applicable member benefits and deliverables-Work to foster relationships with 385 Visit Seattle members as their dedicated account manager-Responsible for $359,936 in annual dues revenue from members & new-member generation goals-Identify and sell available additional marketing inventory and develop new marketing solutions for members-Schedule and coordinate member meetings, all-team member presentations and site visits for Convention Sales & Services Team-Manage and maintain updated accounts and listing information for a dedicated account portfolio of 385 member businesses through regular check-ins (email, phone, and in-person)-Regular reporting to member accounts for outdated organization information, RFP response rate, marketing opportunities and performance, and inquiries regarding thematic marketing projects relevant to their business-Assist with sponsorship outreach for annual signature events and strategic partnerships-Provide customized membership reports and analytics to show ROI and deliverables met for member businesses-Monitor member campaigns and marketing deliverables and proactively present metrics-Brought in and managed 31 new member accounts from start date generating $11,622 in prorated dues and $22,494 in 2025 annual dues revenue with 100% retention rate year-to-date-Independently created and executed a 12-member partnership with the Ballard Brewery Coalition to launch a neighborhood passport that will be the model for larger neighborhood partnerships to drive local tourism for small & local businesses.

Education

• University of Washington

  Master of Education - MEd, Intercollegiate Athletic Leadership

  2018 — 2019

• University of Washington

  Bachelor’s Degree, Communications Major | Gender, Women, and Sexuality Studies Major | Diversity Minor

  2013 — 2017