Madison McDonald

National Marketing Manager @Smarttech Australia

Brisbane, AU

Develop and execute comprehensive national marketing strategies to drive brand awareness, market share, and customer acquisition-Conduct market research and competitor analysis to identify trends, opportunities, and potential risks, and use insights to inform marketing initiatives-Collaborate with cross-functional teams, including sales, product development, and creative services, to align marketing efforts with overall business objectives-Create and oversee the implementation of integrated marketing campaigns across various channels, including digital, print, social media, and events-Manage marketing budgets, allocate resources effectively, and track campaign performance to ensure maximum ROI-Establish and maintain strong relationships with key stakeholders, such as media partners, agencies, and industry influencers, to enhance brand visibility and leverage collaborative opportunities-Monitor and analyze market trends, consumer behavior, and industry developments to identify emerging opportunities and adjust marketing strategies accordingly-Develop and maintain brand guidelines and ensure consistent brand messaging across all marketing materials and touchpoints-Measure and report on key performance indicators, marketing metrics, and campaign results to senior management, providing actionable insights and recommendations for improvement.

The University of Kansas

Bachelor's degree

Saint Thomas Aquinas High School - Overland Park, KS

High School

The University of Queensland

Communications

QUT (Queensland University of Technology)

Masters of Business- Integrated Marketing Communications

Georgia Institute of Technology

Russian Studies Abroad (Latvia and Lithuania) DoD Summer Project GO