Madison Hisey

About Madison Hisey

Go-to-market and commercialization strategist with expertise in healthcare marketing, HCP engagement, and brand positioning. I specialize in building GTM frameworks, pricing strategies, and partner enablement programs that align cross-functional teams and drive measurable business growth.At Epocrates (Athenahealth), I lead GTM execution for engagement platforms, partnering across Sales, Marketing, Product, Finance, and Analytics to refine offerings and deliver scalable revenue impact. I’ve successfully developed pricing transformations, launched enablement playbooks, and partnered with top pharma brands to demonstrate ROI and strengthen market adoption.I am passionate about creating data-driven strategies that simplify complexity, support partner and channel growth, and ensure products are positioned for long-term success in competitive markets.

Experience

1. Director, Product Marketing & Sales Enablement

   Swoop

   Oct 2025 — Present

   Lead commercialization and go-to-market strategy for AI and machine learning-driven healthcare products, driving execution across product, sales, and partnershipsShape product positioning and strategic narrative across programmatic and data ecosystems, translating strategy into scalable frameworks, materials, and enablement that drive adoptionAlign cross-functional teams across Product, Partnerships, Sales, and Commercial to operationalize and launch complex solutions at scaleEstablish and implement outcome-oriented measurement frameworks connecting model performance, user behavior, and business impact, distilling complexity into actionable insights for enterprise stakeholdersDrive enterprise adoption through executive-level storytelling, scalable sales enablement, and company-wide training initiativesOperate as a strategic partner, influencing product strategy, roadmap development, and long-term growth

Education

• Southern New Hampshire University

  Master of Science - MS, Market Research and Data Analytics

  2018 — 2019

• The Ohio State University

  Bachelor of Science - BS, Agribusiness and Applied Economics

  2013 — 2016