Madison H.

Experience

1. Senior Commercial Marketing Specialist

   ASK Consulting

   Mar 2025 — Present · Fort Worth, TX, US

   Provide consulting services to Alcon, supporting dry eye and glaucoma pharmaceutical marketing initiatives (I started on the dry eye team and have since transitioned to the glaucoma team)• Managed marketing projects supporting the product launch of TRYPTYR (first pharmaceutical product launch since Alcon spun off from Novartis in 2019)• Consult with brand managers, ad agencies, and cross-functional partners (e.g, sales, print vendors, training, operations) to develop and implement promotional plans, media plans, and marketing assets • Assist in producing informational material for the sales team and internal communication channels• Perform, coordinate, and oversee activities such as layout feedback, sales material preparation, display arrangement, promotional materials, copywriting, and sales force messaging• Lead conference marketing initiatives, such as providing POV on media placements, sponsorship opportunities, brand/product exposure, and booth activations • Prepare, modify, and/or approve all technical and creative phases of promotional materials• Lead brand projects through the material approval process (MAP) via Veeva PromoMats and the review committee (legal, medical, and regulatory)• Partner with marketing and field leaders for impactful placement of promotional materials in over offices nationwide, while driving sales and increasing brand awareness among consumer and commercial customers • Lead project development and execution with brand manager (creative brief through campaign or marketing activity completion)• Support B2B sales and account management for new dry eye product launch through impactful content, marketing collateral (print and digital), events, webinars, presentations, communications, email campaigns, and websites• Contribute to ad hoc work such as ROI analysis, customer targeting analysis, performance analysis, competitive analysis, MSAs, SOWs, POs, invoicing, data analysis/reporting, etc.