Madison G.
Driving Growth, Efficiency, Scalability & Profitability | Lead & Build High-Performing Teams | Elevate Localized & Multi-Unit Customer Experience | Expertise in Marketing & Business Strategy | Accomplished in Sport
- Role
- VP of Marketing at i9 Sports
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Madison G.
I\'m a brand marketing executive with 15+ years of experience leading high-impact campaigns and building powerful consumer brands across retail, sports, franchise, and service-based industries. I’ve led marketing transformation efforts for household names like Maaco and Mr. Rooter, scaled revenue through strategic storytelling, and managed multi-million-dollar P & Ls.My approach blends data-driven thinking with human-centric creativity—whether launching new brand campaigns, leading digital transformation, optimizing customer journeys, or building collaborative, high-performing teams. I’ve led cross-functional teams of 30+, driven growth across 400+ retail locations, and partnered with more than 40 marketing vendors to bring brands to life at scale.Passionate about wellness, sports, and lifestyle brands, I bring the discipline of a former NCAA & U.S. National Team athlete to my leadership: clear strategy, team-first culture, and relentless execution. Always up for building what’s next.I hold a Bachelor of Arts in Sport Management and Communication from the University of Michigan and an MBA in Business Administration and Management, Global Leadership from Lenoir-Rhyne College.
Experience
VP of Marketing
Sep 2025 — Present
With over 4 million registrations in communities nationwide, i9 Sports is the nation’s largest multi-sport provider focused solely on high-quality, community-based youth sports leagues. We provide age-appropriate instruction that’s fun for kids and convenient for busy families. Youth Enrichment Brands (YEB) encompasses i9 Sports, the nation\'s largest youth league franchisor. The YEB mission is to help as many kids as possible discover and develop their passion while building critical skills for life.
Education
University of Michigan
Bachelor of Arts, Sport Management and Communication
2005 — 2009
Lenoir-Rhyne University
Master of Business Administration (M.B.A.), ACBSP Business Administration and Management, Global Leadership
2013 — 2014
Baldwinsville, NY
High School, Honors/Regents High School/Secondary Diploma Program
2001 — 2005
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