Madison Edgar
Events Manager Global Esports @Activision Blizzard
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WORK HISTORY
Events Manager Global Esports @Activision Blizzard
Los Angeles, CA, US
A passionate events director and partnerships expert at Activision Blizzard, a subsidiary of Microsoft, with 14+ years of experience, who excels at bringing brands to life by way of an engaging experiences. A dedicated leader, constantly pushing myself and those around me to deliver unique solutions while keeping a constant pulse on the industry, and DE & I practices top of mind. Constantly problem solving with creative energy and the genuine love I have for my work. I thrive on driving operational excellence across organizations, inspiring brands to be trendsetters in their category, and leading colleagues to be role models in their field. I\'ve achieved incredible success owning and creating a global events portfolio. Always thriving in a fast-paced environment and adding positivity to every work scenario. I\'m continuing to add certifications and leadership positions.Successfully conceive and execute global events portfolios, thriving in fast-paced environments and fostering positivity in the workplace. Event Strategy Led, trained, and guided cross-functional teams for success Speaker and Panelist in sharing up-to-date knowledge and experience at seminars, mentoring others on how to enter the gaming and tech industries.• Event Planning & Management• Festivals, Expos, Trade Shows, Executive Meetings• Budgeting• Culture • Strategy Development & Execution•Project Management, Owns Global Events strategy and oversees the successful execution of the events.• Develop and execute a comprehensive events strategy involving key stakeholder parties including Marketing, Sales, Customer, and Industry Leadership• Oversee the budget ensuring appropriate cost controls and negotiations with vendors, partners, etc. to ensure the best price points are being achieved.• Manage the planning and timing of events to support Marketing’s strategy, including early securing of event locations and consistent theme development.• Direct management of the marketing team
EDUCATION
California Lutheran University
Bachelor of Arts, Marketing Communication
ABOUT MADISON EDGAR
I bring over 14 years of experience in events strategy, marketing, and partnerships, with a passion for bringing brands to life through engaging experiences. I have a proven track record of delivering unique solutions that keep a constant pulse on the industry trends, and prioritize DE & I and sustainable practices in every project.In my current role, I manage a global events portfolio that showcases the best of esports and gaming, while cultivating strategic relationships with key partners. Past partners include: Activision/Blizzard, NFL, CAA, WME, Twitch, Youtube, Amazon, Bud Light, and Dwayne Johnson. I also lead and inspire a cross-functional team of colleagues, vendors, and talent agents, to execute flawless events that exceed expectations and drive operational excellence. I thrive on problem-solving with creative energy and genuine love for my work, and I am always looking for new ways to grow the fan base, brand awareness, and revenue for Activision Blizzard.Known as \"The Closer\" and \"The Fixer\", I excel in closing deals and problem solving.⇨Esports Relationships: Cultivated relationships with Activision/Blizzard for partnerships. ⇨Web3, Blockchain, Crypto event strategy, execution, planning, speaker⇨ Talent bookings with John Legend, PitBull, Snoop Dogg, and 50 Cent.⇨ Brand partnerships with NFL, Bud Light, Playboy, Dwayne Johnson, and Arnold Schwarzenegger.⇨ Years of experience in DE & I.I excel in PEOPLE MANAGEMENT and making strong RELATIONSHIPS. Years of experience in cross-functional team building and collaboration. Adaptable. Collaborative. Energetic. Organized. Creative. Proven. WHAT I BRING:⇨ Talent for building relationships with vendors, decision-makers, and executives, helping me get what we need faster and at a better price-Consistently averaged 20-35% savings of proposed budget. ⇨ Global experience-Created global event strategy calendarsNew Business Development | Talent Negotiations | NFT | Gaming | Negotiation | Budgeting | Sponsorships | Blockchain | Marketing | Contract Negotiations | Production Lifecycle | Promotions | Public Relations | Budget Management | Event Logistics | Brand Events | Celebrity Events | Event Production | Experiential Marketing | Live Events | Social Media | Experiential Marketing | Microsoft Office | Microsoft Excel | Customer Service | Leadership | Management | Industry Knowledge | Strategic Direction | Decision Making | Written Communications | Saas | Leadership | Web3
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