Madison Allen
Senior Digital Campaign Manager at Neptune Retail Solutions
- Role
- Senior Digital Account Manager at Neptune Retail Solutions
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Madison Allen
Hi! I am a motivated young professional who graduated from DePauw University with a degree in Communications and Media, and Minors in Spanish and English Literature.I specialize in the management and execution of impactful digital media campaigns from ideation to final wrap reports, ensuring alignment with client objectives and measurable results.
Experience
Senior Digital Account Manager
Mar 2024 — Present · Charlotte, NC, US
Manage execution of digital media campaigns across Digital Out of Home, Desktop, Mobile, Social Influencer, and Social platforms, collaborating closely with Media Strategy, Media Trading, and Creative Services teams for flawless execution- Monitor cross-channel campaign performance, recommending and implementing real-time adjustments to maximize outcomes and achieve KPIs- Coordinate with sales teams to communicate campaign progress, results, and actionable insights, driving renewal strategies and long-term client success.
Education
DePauw University
Bachelor of Arts - BA, Major: Communications and Media, Minors: Spanish and English Literature
2015 — 2019
Indiana University - Kelley School of Business
Winter Term Certificate Program
2018 — 2018
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