Madisen McDonley
Director of Programmatic @Booyah Advertising
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WORK HISTORY
Director of Programmatic @Booyah Advertising
Denver, CO, US
EDUCATION
Florida State University
Bachelor of Arts (B.A.), Advertising
SKILLS
ABOUT MADISEN MCDONLEY
I am a results-driven digital media leader that\'s spent over a decade in the industry, delivering innovative, data-driven solutions and leading high-performing teams. I am a strong advocate of test-and-learn strategies, using experimentation and data to uncover insights that drive continuous improvement in campaign performance and efficiency. My leadership philosophy centers on fostering collaboration and inclusivity, particularly in remote and hybrid teams, where I bridge communication gaps and create a positive, results-oriented culture. As an Associate Media Director, I’ve spearheaded strategy & planning for multi-million-dollar campaigns and implemented rigorous testing roadmaps that consistently identify optimization opportunities and innovative solutions. Through my efforts of building in-house channel buying teams and optimizing our programmatic strategies, my team has delivered significant cost savings, increased performance, and reinvested millions back into working media dollars.Let’s connect if you’re looking for a strategic partner who believes in continuous improvement, collaboration, and executing cutting-edge digital media strategies through a culture of data and testing & learning.
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