Madison Hayes

Marketing Specialist @National Portrait Gallery

Washington, DC, US

Manages and develops advertising campaigns for exhibitions, public programs, and galas, from strategy to execution, resulting in a 59% increase in overall impressions- Rebranded our mailing lists, creating new content which resulted in a 40% increase in open rates and a 102% increase in click-through rates- Uses Adobe Creative Suite to produce visually compelling materials and distributes them across various channels (social media, email, website, print advertising, and third-party platforms)- Utilizes analytics and applies best practices to maximize marketing campaigns - Directs department budget, oversees allocation for advertising expenditures, and creates project plans to track key initiatives to ensure the effective use of funds