Madiha Akhtar

Market Manager - Strategy and Planning @Etihad

Abu Dhabi, AE

Achievements: Overachieved regional revenue budget by more than 25% for countries China, Japan, Korea, Hong Kong, Thailand, Philippines and Vietnam for the year 2017. Developed & implemented the Sao Paulo route closure revenue recovery plan for sales counties Japan & South Korea and overachieved the revenue target. Contributed to the evolution and execution of several vital business projects (PROS O&D system warm up), optimized processes (Hybrid Markets) and systems development (Booked vs Budget).Responsibilities: Deriving and executing POS Strategy Plans to drive optimal O&D RASK (Revenue per Actual Seat Kilometer) performance in line with the company revenue targets. Driving commercial pricing strategy at a PSO level, responsible for overseeing and defining a POS origin and destination benchmark strategy, sharing and incorporating industry best practice. Serving as the lead from Revenue Management, coordinating regular POS level commercial calls, performing a SWOT analysis and evaluating the airline’s performance on price availability and network optimality. Developing the Pricing and Demand teams via passing of Champions ensuring they are responsible for leading the implementation and adaptation of any new inventory or pricing techniques/systems, refining the post-implementation usage. Working with Demand Managers to align actions with demand forecasting processes to ensure POS/OD level accuracy is maintained at expected levels. Liaising with Pricing Managers to ensure that POS level pricing strategy and tactical actions are aligned with identified opportunities, steering and network optimality. Leading and challenging decisions at a POS level for refinement of Etihad’s Branded Fare Programs moving offerings towards customer centric pricing. Supporting network planning initiatives in terms of business cases affecting respective markets and managing related actions within Revenue Management department.

Karachi University

Economics