Madi Gatherer
Digital Advertising Senior Manager @GE Appliances, a Haier company
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WORK HISTORY
Digital Advertising Senior Manager @GE Appliances, a Haier company
EDUCATION
Georgia Southern University
Bachelor of Science, Outdoor Recreation/Environmental Education
Georgia Southern University
Bachelor's degree
SKILLS
ABOUT MADI GATHERER
Senior marketing leader with 19+ years driving digital strategy, integrated campaigns, and paid media for world-renowned consumer brands.Most recently at adidas, I built and led co-branded, multi-channel campaigns in partnership with key retailers like DICK\'S Sporting Goods and Soccer.com—fueling product sell-through, brand engagement, and growth. I specialize in turning insights into action, inspiring cross-functional teams, and bringing big ideas to life across digital, social, and retail environments.While my roots are in the sporting goods industry, my experience is anything but narrow. I’ve navigated global brand playbooks, managed complex stakeholder relationships, and scaled marketing strategies that resonate with today’s consumer.Now, I’m excited to bring this energy and expertise to new industries—whether that’s CPG, tech, wellness, lifestyle, or beyond. Open to remote and relocation-friendly opportunities where I can lead with creativity, strategy, and heart.Let’s connect.
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