Madison Thomas Hogan
Senior Paid Strategist at Sparkloft Media
- Role
- Senior Paid Strategist at Sparkloft Media
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Senior Paid Strategist
Jun 2022 — Present · Atlanta, GA, US
Lead strategy, planning, and execution of paid social media campaigns across platforms including Meta, Google, Pinterest, TikTok, and Reddit- Analyze campaign performance data to uncover trends, optimize targeting, and inform creative strategy, leading to measurable improvements in ROI, CPM, and conversion metrics- Translate complex performance data into clear, actionable insights through custom reports and presentations for clients and internal teams- Collaborate cross-functionally with creative, strategy, and account teams to align paid media initiatives with overall brand goals- Mentor junior media buyers, providing guidance in campaign setup, optimization, and platform troubleshooting- Specialize in travel and tourism industry clients, leveraging seasonal trends and audience behaviors to drive high-performing campaigns
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