Madi Palermo

About Madi Palermo

I’ve spent 15 years leading products that live at the intersection of customer delight and enterprise scale. My career began in consumer apps — building eCommerce, mobile, and loyalty experiences that touched millions of shoppers. Today, I lead SaaS and advertising platforms used by Fortune 500 brands and retailers.Whether B2C or B2B, I care about the same thing: leading teams that work fast, build smart, and deliver products people love — and that drive real results for the business.

Experience

1. Senior Director of Product, Saas Performance Marketing Platform

   Ibotta

   Mar 2025 — Present

   At Ibotta, I lead product for our performance marketing platform, which powers both self-serve and managed-service campaigns. My team is responsible for the full experience—from campaign creation to mid-flight optimization and measuring performance.This includes the IPN Portal, where brands build, optimize, and measure campaigns, as well as the internal tools our sales and ops teams rely on daily.We’re focused on- Driving client adoption through intuitive design- Streamlining workflows with automation- Applying AI to improve performance outcomesWe help advertisers scale efficiently while enabling internal teams to deliver measurable impact.

Education

• Wingate University

  Bachelor of Applied Science (B.A.Sc.), Marketing

  2006 — 2010

Skills

• Microsoft Office
• Social Media
• Retail
• Customer Service
• Team Leadership
• Microsoft Excel
• Microsoft Word
• Sales
• Social Media Marketing
• Public Speaking
• Powerpoint
• Team Building
• Time Management
• Outlook
• Marketing
• Account Management
• Leadership
• Management
• Microsoft Outlook
• Big Data Analytics
• E-Commerce