Madhvi Bhatia
Product Finance Strategy & Analytics | Google
- Role
- Head of Product Strategy & Operations - Gcs (Smb) Ads Finance at Google
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
Experience
Head of Product Strategy & Operations - Gcs (Smb) Ads Finance
Dec 2020 — Present
Built and overseeing product strategy and analytics team (15+) focused on- Complex analytical projects related to revenue incrementality, health of the business, long ( & short) range revenue forecast, Lifetime Value-Causal Inference frameworks to isolate the marginal contribution of specific attributes to key metrics (Revenue, CPC, CTR) quantifying incremental lift-Analyses on isolating the marginal contribution of product launches, sales investments, incentive launches- Driving top line revenue growth insights across Google Search, Shopping, YouTube, Apps and Display Ads - Deals & Incentives: Customer Incentives assessment, deal modeling, risk assessment, governance and approvals- Resource Investment - PnL. Controllable Cost margin, Risk Management, Vendor Operations, Headcount and monthly financial close- Central Finance - Quarterly Business Reviews, All Hands, Weekly business reporting/analytics for President of Sales, GCS-Led several quarters of sales revenue forecasting (time series) & target setting process, including handling seasonality, risk logsOwner of operating forums for President of Sales - Google, SMB channel highlighting performance deviations and opportunities, using quantitative and qualitative approaches Experience developing multi level talent (IC, Manager), leading diverse and distributed teams (North America, APAC)Managed multifunctional talent ranging from Data Scientists, Technical analysts and Core FP & ALaunched analyst job swap program, skills assessment framework and series of trainings for new hire onboarding
Education
Indira Gandhi Delhi Technical University for Women
B.Tech, Computer Science Engineering
Stanford University
Advanced Project Management
2016 — 2017
Delhi School of Economics
Masters
2007 — 2009
Skills
- Process Improvement
- Management
- Youtube
- Financial Analysis
- Business Transformation
- Financial Modeling
- Strategy
- Product Management
- Business Analysis
- Online Advertising
- Analytics
- Project Management
- Sales Finance
- Leadership
- Change Management
- Finance
- Business Intelligence
- Management Consulting
- Competitive Analysis
- Business Development
- Risk Management
- Team Management
- Cross-Functional Team Leadership
- Business Partner Relations
- Sql
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