Madhu Sudan

Associate Media Planner @Critical Mass

Toronto, ON, CA

Oversee programmatic media billing and reconciliation for a major automotive client with an annual media budget exceeding $200 million, ensuring financial accuracy and timely processing.Serve as the first point of contact for the Programmatic team, coordinating cross-departmental communication, campaign billing schedules, and vendor reconciliations.Conduct month-end financial reconciliations, auditing vendor invoices and Media Authorization Forms in compliance with SOX and internal finance standards.Utilize Microsoft Dynamics AX, Excel, and MediaOcean (Prisma) to manage budgets, track campaign spend, and generate financial reports for leadership review.