Madhusudan Panigrahi

About Madhusudan Panigrahi

Revenue Leader | GTM Strategist | Team BuilderI help companies build predictable revenue engines.Over the last 12+ years, I have:• Scaled revenue to ₹72+ Cr ARR• Built and led high-performance sales teams• Designed GTM strategies across SMB, mid-market, and enterprise• Improved conversion through structured sales processesMy focus areas:• Revenue growth strategy• Go-To-Market (GTM) execution• Sales team building & leadership• Pipeline predictability• Customer expansionI believe:Great sales organizations are not built on motivation.They are built on systems.Open to conversations around:• Revenue leadership• Sales transformation• GTM strategy

Experience

1. Associate Director of Sales

   Practo

   Aug 2023 — Present · Bengaluru, IN

   Sales Strategy Development & ExecutionKRA: Develop and implement inside sales strategies that align with overall company goals and objectives.Key Metrics:Revenue growth through inside sales.Increase in conversion rates and lead qualification.2. Team Leadership & ManagementKRA: Lead, mentor, and develop a high-performing inside sales team.Key Metrics:Team performance against sales targets.Employee engagement and retention rates.3. Sales Forecasting & ReportingKRA: Ensure accurate sales forecasting and timely reporting of inside sales performance to senior leadership.Key Metrics:Accuracy of sales forecasts vs actuals.Timeliness and quality of reports and dashboards.4. Lead Generation & Pipeline ManagementKRA: Oversee lead generation efforts and manage the sales pipeline to ensure a consistent flow of opportunities.Key Metrics:Number of qualified leads generated.Pipeline conversion rate (from prospecting to closing).5. Customer Acquisition & RetentionKRA: Maximize customer acquisition, retention, and upselling opportunities through inside sales efforts.Key Metrics:Customer acquisition cost (CAC).Customer retention and churn rate.Revenue from existing customers (upselling and cross-selling).6. Process Optimization & EfficiencyKRA: Continuously improve sales processes and utilize technology to drive efficiency.Key Metrics:Reduction in sales cycle time.Improvement in sales team productivity.Efficiency gains from CRM and sales automation tools.7. Performance Management & KPIsKRA: Set clear performance metrics for the sales team and ensure consistent monitoring, coaching, and development.Key Metrics:Individual performance against KPIs (calls, meetings, conversions, deals closed).8. Customer Relationship ManagementKRA: Ensure customer satisfaction and foster long-term relationships to drive loyalty and repeat business.Key Metrics:Response and resolution times for customer queries.Retention rate and customer lifetime value (CLTV).

Education

• SDMIMD

  PGDM, Marketing

  2013 — 2015

• Utkal University

  Bachelor of Science (BSc), Mathematics

  2005 — 2008

Skills

• Teamwork
• Team Management
• Competitive Analysis
• B2c Marketing
• Consumer Behaviour
• Social Media Marketing
• Microsoft Word
• Negotiation
• Team Leadership
• Analytics
• Business Strategy
• Direct Sales
• Marketing Research
• Sales Management
• Marketing Communications
• Project Planning
• Analysis
• B2b Marketing
• Crm
• Customer Service
• Microsoft Excel
• Powerpoint
• Pre-Sales Consulting
• Business Planning
• New Business Development
• Situational Sales Negotiation
• Business Analysis
• Market Research
• Strategy
• Brand Management
• Marketing Strategy
• Entrepreneurship
• Business Development
• Content Marketing
• Project Management
• Strategic Planning
• Product Management
• Microsoft Office
• Sales
• Social Media