Madhurya Chaudhuri
Women’s Western Wear @ Myntra | ex Nykaa Fashion & Beauty | Estée Lauder Companies | Citizens of Humanity Europe & The U.K, Milan | Master - Fashion Brand Management, Polimoda, Florence
- Role
- Category Manager - Women s Western Wear at Myntra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Madhurya Chaudhuri
With over six years of experience in fashion and beauty brand and category management, I…
Experience
Category Manager - Women s Western Wear
Feb 2025 — Present · Bengaluru, IN
Responsible for managing the P&L of a portfolio of brands in the women’s western wear category (business unit) at the largest fashion e-commerce platform in India – accountable for everything from GMV to GM%• Handling national accounts like Bestseller, U.S Polo Assn, Pepe Jeans, Indian designer labels like AND, Label Ritu Kumar and D2C brands like Cover Story, Flying Machine, Killer etc• Developing long standing relationships with brand partners from the strategic to the tactical including negotiating margins, driving sales and maximising profit, buying stock, collaborating on exclusive collections, planning sales mix etc• Building joint business plans (JBP) with brand partners aligned with internal and external partner targets, along with detailed inputs including levers on growth and short term and long term action plans• Planning and buying inventory on OR and SOR model based on DOH, ROS, OTB, season, freshness from selection of styles, capacity planning to completing the product lifecycle with RTV (return to vendor)• Staying on top of trends & giving detailed inputs to brands to create gap assortments, SMUs, exclusive collections, new launches, capsule collections etc according to seasonality, platform demand and trends to achieve desired product and sales mix• Monitoring and optimizing cataloguing hygiene & enrichment, pricing, offers, visibility, marketing to drive traffic, increase impressions, list views, PDP views, clicks, CTR (click through rate), conversion and hence, revenue & profit• Planning and passing rebates on selected brands and styles to positively impact ROI; strategically choosing styles to run display and product listing ads on to optimise parameters like RPC, RPV, RPS, ROAS (revenue per click/view/style/ad spend)• Constantly working cross functionally across teams with various internal and external stakeholders to ensure timely execution of strategies in a dynamic and agile industry to achieve pre-defined goals and targets
Skills
- Proposal Writing
- Team Management
- Retail Marketing
- Microsoft Excel
- Presentation Skills
- C
- Microsoft Office
- Visual Merchandising
- Java
- Consumer Behavior
- Marketing
- Business Analytics
- Marketing Management
- C++
- Services Marketing
- Shopper Marketing
- Data Analysis
- Retail Category Management
- Market Research
- Franchising
- Core Java
- Digital Marketing
- Management
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