Madhuri Madhuri Bane Zende
Digital Marketing Manager @Inogic
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WORK HISTORY
Digital Marketing Manager @Inogic
Navi Mumbai, IN
I’m a B2B Product Marketer and GTM Strategist with a strong focus on the Microsoft Dynamics 365 and Power Platform ecosystem. I specialize in crafting product positioning, messaging, and go-to-market strategies that drive demand, boost product adoption, and align closely with business goals.With a background in digital marketing, I bring a well-rounded approach — blending strategic planning with hands-on execution across SEO, content, email/SMS marketing, video, and website optimization. I’ve led marketing efforts for Microsoft ISV products, building awareness and generating leads through targeted, multi-channel campaigns.I work closely with cross-functional teams — including product, sales, design, and customer success — to launch features, create content, enable sales, and track performance. My campaigns are customer-focused, data-driven, and always evolving based on market trends and insights.Core Skills- Product Marketing & Messaging- Go-To-Market Strategy (GTM)- B2B SaaS Marketing- Microsoft Dynamics 365 & Power Platform- Lead Generation & Campaign Execution- SEO, SMO & Marketing Automation- Sales Enablement & Competitive Positioning- Video & Content CreationI’m passionate about turning complex solutions into clear, compelling stories — and helping products succeed in competitive B2B markets.
EDUCATION
MGM High School, Nerul
HSC, High School/Secondary Diplomas and Certificates
Western college, sanpada, navi mumbai
Bachelor’s Degree, Information Technology
Mumbai University Mumbai
Master’s Degree, Computer Software Engineering
SKILLS
ABOUT MADHURI MADHURI BANE ZENDE
specialize in product marketing for B2B SaaS solutions, with a focus on the Microsoft Dynamics 365 and Power Platform ecosystem. I enjoy shaping product positioning, crafting compelling messaging, and building go-to-market strategies that align with both business and customer needs.With a background in digital marketing, I bring a well-rounded approach to product growth — blending content strategy, SEO, and digital channels with a deep understanding of the buyer journey. I’ve helped drive product awareness, customer engagement, and revenue growth through well-executed campaigns and enablement initiatives.From launching features and creating thought leadership content to optimizing lead funnels and enabling sales teams — I thrive on turning technical capabilities into clear value for the end user.Key Skills- Product Positioning & Messaging- GTM Strategy & Execution- Content Creation & Campaign Planning- SEO, SMO & Website Optimization- Email, SMS & Drip Marketing- Video & Graphic Design for Product Education- Customer & Partner CommunicationsProven track record in growing product adoption and lead pipelines through integrated marketing strategies.
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