Madhuri Sen
Marketing, Brand, Communications Consulting For Business Growth, Go-To-Market, Category Building and Market Entry. Focus On Business Metrics and Measurable Results
- Role
- Co-founder and Marketing Director at Healthmode.Org
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Madhuri Sen
I am best recognized for my sharp focus on measurable business results driven, insights based brand communications, marketing and sales strategies using Stanford\'s Design Thinking methodology. My consulting approach also leverages principles of neuroscience to shape audience centric strategy frameworks. I have over two decades of experience in communications, marketing, brand and business strategy. Prior to setting up A.C.E, I led global 360 communications agencies, Text 100 and WE Communications as their head of India and chief strategist, for close to a total of 20 years. A.C.E (Authentic. Curious. Empathetic) Brand Strategist - a marketing and brand consultancy was set up in 2016. A.C.E\'s capabilities include strategy, business coaching, content development, social selling and training. It is based in Mumbai with pan India capabilities. A.C.E is focused on defining and refining business and brand communications propositions for innovation driven businesses at start-up stages or those going through business transformation led by expansions, high growth, mergers etc. My consulting experience spans across sectors as diverse as healthcare, BFSI, tech, hospitality, education, consumer, real estate etc. across large enterprises, SMEs and start-ups.My two entrepreneurial ventures that I co-founded are Sites and Spaces an interior design and civil works firm and HealthMode a chronic lifestyle disease management enterprise. R.A.T.S Biker\'s Café, a brand extension of Healthmode.org that promotes biker safety and fitness has been recently launched. It also serves as a BTL media and influencer marketing platform for products and services targeting bikers and other leisure travel enthusiasts.
Experience
Co-founder and Marketing Director
Jan 2018 — Present · Mumbai, IN
Education
St. Xavier's College
B.A Eng. Literature, Honors in Psychology and English
1991 — 1994
SVHS, Chembur, Mumbai
HSC, Junior High/Intermediate/Middle School Education and Teaching
1979 — 1991
IxDF - The Interaction Design Foundation
Certification in Stanford's Design Thinking Methodology , Strategic Consulting for innovation and transformation
2015 — 2016
NeuroLeadership Institute
Neuroscience based behavioral interventions certification, Behavioural Neuroscience
2014 — 2015
Skills
- Business Management
- Social Media Measurement
- Social Media Marketing
- Crisis Management
- Integrated Marketing
- New Media
- Strategic Communications
- Strategic Planning
- Content Strategy
- Marketing Strategy
- Blogging
- Digital Marketing
- Press Releases
- Digital Media
- Newsletters
- Analytics
- Public Relations
- Internal Communications
- Media Relations
- Business Strategy
- Change Management
- Communications Strategy
- Leadership
- Competitive Analysis
- Marketing Research
- Corporate Communications
- Public Speaking
- Marketing
- Management
- Team Building
- Communications Planning
- Online Marketing
- Content Development
- Social Media
- Strategy
- Brand Development
- Corporate Social Responsibility
- Research
- Market Research
- Editing
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