Madhurima Sarkar

About Madhurima Sarkar

Give me purpose, pixels, and predictions — and I’ll give you tomorrow’s most loved products.\"A passionate and results-oriented design leader with 10 years of industry experience and a strong foundation in design, data and psychology gained through 7 years of design education, including a Master\'s from the NID and 1 year of Executive education at IIM-K. Heading Customer Experience Design at Worxwide Consulting, I drive impactful UX and CX strategies for Fortune 100 companies, leveraging a unique blend of behavioural design, data insights, and design psychology to create engaging and effective user experiences.My expertise spans the entire design lifecycle, from in-depth research and strategy to the creation of intuitive interfaces and seamless customer journeys. I have a proven track record of leading design transformation projects that have demonstrably improved user satisfaction and customer engagement. Notably, I had the distinct honor of designing one of the four new ₹20 coins for the Government of India and SPMCIL, showcasing my conceptual and visual design skills on a national scale.In short, I\'m a jack of all trades when it comes to design, marketing, and customer experience. I bring a holistic approach to my work, combining creative flair with a keen understanding of human behavior and market trends to deliver exceptional results. I draw inspiration from a wide array of sources - from books to nature, technology to culture, and, of course, the wonderful people around me.Let\'s connect if you\'re looking for a design leader who can bring a strategic vision, creative excellence, and a deep understanding of human behaviour to your organization. Feel free to reach out- I\'m always up for a chat!Key Skills-Customer Experience Design-Behavioral Design & Psychology-Decision Science-ML/AI Strategy-UX Design-Design Research and Strategy-Product Design and Roadmap-Project Management-Marketing-Human-Computer Interaction-Trend Forecasting-UI Design-Branding & Corporate Identity-Visual Communication-Typography and Logo Design-Packaging Design-Styling & Visual Merchandising-Fashion Design -Presentation-Empathy-Dance-Yoga-Doodle-Science-And much more.

Experience

1. Chief Manager Experience Research and Design

   Axis Max Life Insurance Limited

   Nov 2025 — Present

Education

• Istituto Superiore di Design

  Diploma Exchange programme, Fashion Forecasting

  2011 — 2011

• Indira Gandhi National Open University

  Master of Arts - MA, Anthropology

• National Institute of Fashion Technology

  Bachelor of Design, Fashion/Apparel Design

  2008 — 2012

• IxDF - The Interaction Design Foundation

  Web Page, Digital/Multimedia and Information Resources Design

• National Institute of Design

  Master's degree, Design

  2015 — 2017

• Indian Institute of Management, Kozhikode

  Postgraduate Program, Decision Science-DSAIML

Skills

• Trend Awareness
• Design Psychology
• Fashion Illustration
• Experience Design
• Retail
• Adobe Photoshop
• Fashion Design
• Visual Merchandising
• Systems Design
• Apparel
• Empathy
• Crafts
• Product Development
• Indesign
• Concept Development
• Illustrator
• Design Thinking
• Fashion Marketing
• Draping
• User-Centered Design
• Service Design
• Trend Analysis
• Design Innovation
• Project Management
• Creative Thinking
• Futurology
• Fashion
• Social Innovation
• Design Research
• Mood Boards
• Surface Development
• Visual Design
• Sketching
• Sewing
• Pattern
• Team Management
• Branding & Identity
• Trend
• Trend Forecasting
• Leadership