Madhurima Roy

Experience

1. Public Relations Account Executive

   Edelman

   Apr 2015 — Present · Mumbai, IN

   Currently handling the PR mandates for the TATA consumer lifestyle clients like Indian Hotels Company Ltd, Trent Ltd (Westside, Landmark, Star Bazaar), Tata Global Beverages,Titan and Tanishq. At Edelman, we believe in an integrated marketing approach to build, maintain and manage client reputation. My profile entails the below mentioned tasks- Planning, developing and implementing PR strategies- Liaising with colleagues and key spokespeople- Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email- Researching, writing and distributing press releases to targeted media- Collating and analyzing media coverage- Writing and editing speeches, articles and annual reports- Organizing events including press conferences, exhibitions, open days and press tours- Sourcing and managing speaking and sponsorship opportunities- Managing the PR aspect of a potential crisis situation.

Education

• Symbiosis International University

  Bachelor of Commerce (B.Com.)

  2009 — 2012

• Xavier Institute of Communications

  Post Graduation

  2014 — 2015

• Army Public Scool,New Delhi

  Commerce with Maths

  2007 — 2009

Skills

• Customer Relationship Management (Crm)
• Management
• Key Account Development
• Communication Ethics
• Business Analysis
• Vendor Management Skills
• Business Development
• Competitive Analysis
• Marketing
• Market Research
• Analysis
• Mis
• Business Strategy
• Key Account Management
• Public Relations
• Client Servicing
• Key Client Relationships
• Analytical Skills
• Data Analysis
• Account Management
• Social Media Marketing
• Crm
• Key Account Relationships
• Vendor Management
• Team Management
• Strategy