Madhurima Kar
Strategy Lead, Startups at PayU | IIM Lucknow | Ex Accenture Strategy, Aakash Byju\'s, Shopee
- Role
- Strategy Lead - Startups (Building D2c Vertical) at PayU
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Madhurima Kar
Madhurima Kar is a seasoned strategy professional having vast experience across multiple domains such as strategy consulting, ecommerce and edtech. She is always up for an interesting conversation around startups, feel free to DM if you are building something of your own!A highly committed individual, Madhurima is a MBA graduate (2020) from IIM Lucknow and a Mechanical engineer graduate (2015) from Indira Gandhi Institute of Technology. Her diverse experience in the Product Management and Strategy space has provided her with invaluable business analysis and strategy-making skillsets.Madhurima joined Accenture Strategy as a Management Consulting Analyst in 2020. Her major project there involved being a Product Owner who spearheaded the enterprise-wide digital operating model transformation project which included end to end solutioning across the IT asset lifecycle on ServiceNow platform. Post Accenture, she joined Shopee India as a Program Manager (Logistics) where as part of the India Core team, she collaborated with various cross functional teams like Marketing, Customer Service, Business Development and Product to set up the logistics operations in India.Madhurima joined Aakash Byju’s in 2022 as a Business Strategy Manager in the K12 segment where her day-to-day work included collaborating with the higher leadership to devise and execute new strategies for growth. She has headed the Revenue monetization vertical for YouTube initiative which included initiatives for lead generation and sales transformation projects. Also, she has been involved in an end to end major Product Launch which involved collaboration with 10+ cross functional teams including Academics, Product, OpTech, Post Sales, Marketing to launch a direct e-commerce only journey for Test Series product on a third party Shopify platform. Madhurima has great experience in delivering high impact projects while navigating through ambiguous circumstances.
Experience
Strategy Lead - Startups (Building D2c Vertical)
Apr 2023 — Present · Gurugram, IN
Education
Indira Gandhi Delhi Technical University for Women
B.Tech, Mechanical and Automation
2011 — 2015
Indian Institute of Management, Lucknow
Master of Business Administration - MBA
2018 — 2020
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