Madhuri Juturi

About Madhuri Juturi

Business & Data Analyst with a master’s in business Analytics, with 8+ years of…

Experience

1. Business Analyst

   American Express

   Dec 2024 — Present

   Developed advanced ETLs in SQL for first-click and last-click attribution models in Redshift, enabling precise attribution of key touchpoints across customer journeys & marketing, reducing data processing time by 30%. Conducted in-depth analysis of attribution data using SQL queries to uncover customer behaviour trends, enabling marketing teams to refine campaign strategies, allocate budgets effectively, and improve ROI tracking. Drove a 15% increase in sales by optimizing spend on high-impact channels and improving targeting and messaging strategies using model output, while collaborating with cross-functional teams to implement data-driven marketing decisions. Designed and automated reports in Tableau, visualizing sales performance and customer acquisition trends, enabling leadership to make informed decisions on promotional strategies and product positioning. Built and maintained a retention dashboard in Tableau to understand retention by different customer cohorts, which is used by multiple high-profile stakeholders to design business strategy and drive customer engagement initiatives. Conducted cohort analysis and segmentation using SQL, identifying high-value customers and providing insights that influenced personalized retention strategies, reducing churn by 12% over six months.

Education

• University of New Haven

  Master of Science - MS

  2023 — 2025

• NTR University of Health Sciences

  Bachelor's degree