Madhu Rajaraman
Web Content + Optimization Strategist
- Role
- Manager, Web Personalization Experience at SHRM
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Madhu Rajaraman
Digital strategist skilled at delivering creative, data-driven content solutions for web and mobile experiences.
Experience
Manager, Web Personalization Experience
Aug 2023 — Present · Alexandria, VA, US
Build and schedule web targeting and personalization campaigns in partnership with cross-functional teams across the organization• Establish testing, targeting, and personalization roadmaps and SOPs• Build audience definitions and targeting criteria based on available data points• Continuously evaluate data to assess success of web targeting campaigns and make optimization recommendations to stakeholders• Collaborate with content marketing teams to create and publish B2B and B2C website content • Write and edit UX content across the user journey to help achieve business goals and empower users to complete desired actions • Define and drive web strategies grounded in data and audience insights• Collaborate with business units to identify content, products, and information to deliver to audiences; work within web platforms to implement experiences• Collaborate with cross-functional teams, including developers and designers, to define and prioritize enhancements through agile sprint planning
Education
University of Maryland
Master of Journalism (Multimedia)
2010 — 2011
Rutgers University
Bachelor of Arts, English, Psychology
2005 — 2009
Skills
- Editing
- Web Content Management
- Cms
- User Experience
- Content Strategy
- Photography
- Content Management
- Proofreading
- Google Analytics
- Editorial
- Investigative Reporting
- Copywriting
- Journalism
- Html
- Email Marketing
- Copy Editing
- Social Media
- Social Media/Blogging (Facebook, Twitter, Youtube, Tumblr)
- Feature Articles
- Wordpress
- Magazines
- Content Development
- Final Cut Pro
- Adobe Creative Suite
- Storytelling
- Newsletters
- Blogging
- Languages
- Publishing
- Publications
- SEO
- New Media
- Ap Style
- Social Networking
- Multimedia
- Social Media Marketing
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