Madhumitha Subramanian
Creative Strategist | Performance-Driven UGC & Ad Campaigns | Meta & TikTok Specialist | Data-Backed Storytelling for Growth
- Role
- Creative Strategist at Infinite Labs Digital
- Location
- Bengaluru East, KA, IN
- LinkedIn followers
- 500 followers
About Madhumitha Subramanian
I’m a digital content and email marketing strategist with 8+ years of experience driving…
Experience
Creative Strategist
Jul 2025 — Present
Lead end-to-end creative strategy for multi-platform digital campaigns (Meta, TikTok, YouTube Shorts, Amazon, etc.) focused on performance and engagementDevelop data-backed ad concepts, content funnels, and creative briefs aligned with brand goals and consumer psychologyCollaborate closely with video editors, graphic designers, and production teams to deliver thumb-stopping content across industries including health, wellness, and e-commerceIdeate and test UGC frameworks, A/B creative hooks, and storytelling angles to drive measurable business results (CTR, CAC, ROAS, retention)
Education
Ndtv Media Institute
PGD, Broadcast Journalism
2016 — 2016
Mop Vaishnava
Bachelor of Arts (BA), Journalism
2012 — 2015
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