Madhumita Singh

About Madhumita Singh

Seasoned professional passionate about marrying the art and science of customer…

Experience

1. Manager, Marketing Effectiveness Analytics

   Prudential Financial

   May 2022 — Present

   Spearhead data analytics initiatives, guiding marketing strategy and decision making across Retirement Services (RS) business • Oversee the development and execution of key metric reporting to enhance decision making across the marketing teams resulting in a 15% average increase in Marketing Qualified Leads (MQLs) in 2022 • Lead cross-functional teams to design and analyze campaigns, translating data insights into actionable reports and presentations for clients • Provide SME guidance in A/B & multivariate testing for email marketing, webinars, events, tours etc. leading to improved KPIs • Analyze & provide insights into each experiment to understand the impact on KPIs that can be fed into marketing campaigns • Utilize modeling and advanced statistical methods to enhance marketing acquisition, targeting, upsell/cross-sell readiness, and lapse prediction • Developed and implemented a RS model performance dashboard enabling cost-benefit analysis of marketing strategies, tracking Financial Advisor engagement & Next Best Advisor (NBA) model performance

Education

• Naveen Jindal School of Management, UT Dallas

  Master's degree, Management Information Systems

  2010 — 2012

• University of Mumbai

  Bachelor's of Engineering, Computer Engineering

  2009

Skills

• Databases
• Sharepoint
• Jira
• Microsoft Sql Server
• Business Intelligence
• Sql
• Analytics
• Erp
• Microsoft Excel
• Operations Management
• Requirements Analysis
• Outlook
• Business Analysis
• Analysis
• Sdlc
• Business Process
• Data Analysis
• Uml
• Excel
• Ms Project
• People Skills
• Mysql
• Performance Management
• Putty
• Microsoft Office
• Sap
• Testing
• Microsoft Project
• Software Development Life Cycle (Sdlc)
• Sas