Madhumathi Rathinasamy
Senior Crm and Email Marketing Executive @Access | Information Management
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WORK HISTORY
Senior Crm and Email Marketing Executive @Access | Information Management
Chennai, IN
Access Corp acquired Triyam Inc and Triyam Information Technology Pvt Ltd. Post integration, the India entity is part of Access Corp. CRM and Email Marketing professional with expertise in managing Salesforce CRM and executing high-performing campaigns through Marketo. Experienced in aligning marketing automation strategies with sales objectives to drive lead generation, pipeline growth, and revenue impact.
EDUCATION
Sri Ramakrishna Institute of Technology
Bachelor of Engineering, Electronics and Communications Engineering
ABOUT MADHUMATHI RATHINASAMY
Email Marketing | CRM | SEO Basics | Content Strategy | Social Media With 6 years of hands-on experience in email marketing, I specialize in creating and executing successful B2B email campaigns, particularly in the healthcare and SaaS sectors. I have expertise in utilizing tools (Marketo, SalesForce, Apollo.io, Reply.io, HubSpot) to optimize email performance, nurture leads, and improve deliverability. My skills extend to IP warm-up strategies, improving open rates, and campaign analytics, with a proven ability to drive engagement through targeted email efforts.In addition to email marketing, I have a solid understanding of SEO fundamentals, which enhances my ability to create content strategies that improve search rankings and support broader digital marketing goals. I also possess some learning experience with tools like Zoho CRM and am adept at leveraging CRM data to enhance email campaigns and boost ROI.
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