Madhulika Singh

About Madhulika Singh

MBA (Marketing & Business Analysis) and Engineering graduate with strong expertise in Creative Strategy, Brand Marketing and Digital Growth. I have worked across fintech, BFSI, real estate, education, wellness, luxury jewelry, FMCG, and retail brands, building strong brand positioning and scalable marketing frameworks. My experience includes social media strategy, campaign ideation, influencer marketing, funnel optimization, competitor research, and pitch deck creation.From consumer insight analysis and creative direction to paid media optimization and performance tracking. I collaborate closely with founders and marketing teams to align strategy with revenue goals, focusing on ROI and sustainable growth. As a Social Media Influencer with 26.5K+ followers, I understand audience psychology and brand collaborations, helping businesses create impactful digital narratives that convert and build long-term brand value.

Experience

1. Marketing Manager

   Getepay

   Dec 2025 — Present · Mumbai, IN

   Leading marketing strategy and brand communication for fintech and SaaS products including Get eCare, eSiksha, Get eHotel, Get ePro, and digital payment solutions.Executed B2B and B2G marketing initiatives focusing on fintech adoption and digital transformation.Created brochures, banking templates, and sales enablement materials. Designed funnel-based marketing roadmaps including audience segmentation, messaging frameworks, and conversion strategies.Collaborating with Banks to gain wider read of clients to ensure accurate product positioning and RBI-compliant communication.

Education

• Shree L. R. Tiwari College of Engineering.

  Bachelor of Engineering - BE, Civil Engineering

• MIT World Peace University

  Master of Business Administration - MBA, Marketing/Marketing Management, General